By Gretchen McLaurin
Twenty-two years ago, in 1993, Bill Clinton was beginning his first term as President of the USA, 60 Minutes was still the in-depth television show we turned to for news and politics, and the first “smartphone” was born (the IBM Simon).
By 2002, the BlackBerry had displaced pagers to become the most essential business tool for ensuring ready availability and access to people and information. However, it wasn’t until the release of Apple’s iPhone in 2007 that most of us truly began to understand the potential for mobile information and the untethering of our electronic lives.
Those who are still wondering whether the mobile revolution is worth fighting for should consider that this year, 70 per cent of the US population actively uses the internet and 70 per cent of them do it via mobile devices. While the first smartphone is now a museum relic, smartphones are more essential than ever in delivering information and facilitating engagement.
What does that have to do with politics? Today, there are 23 candidates hoping to compete in the USA’s 2016 Presidential Election, all of whom are trying to find new ways to connect with and convince ever-distracted voters.
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