Top five things to know about digital asset management in 2015 and beyond

Nov 6, 2015 | 0 comments

By guest blogger, Chris Carr, MerlinX Development Manager at MerlinOne

DAMIn the closing scene of the movie Raiders of the Lost Ark, a crate containing the Ark of the Covenant, recovered in a great adventure, is wheeled into a cavernous government warehouse and piled among a sea of other identical crates. The irony is not lost on the viewer: The priceless artifact is about to vanish, once again, perhaps to be discovered by some future archaeologist in another few thousand years.

This is the precise scenario that unfolds every day in countless publishing organizations. At some point an organization amasses enough files and documents that finding what you need, let alone knowing what you have, starts to feel very much like archaeology. This is the point where most organizations start to look into digital asset management (DAM). Whether that point is reached once you amass tens or hundreds of thousands of files or more depends on the organization, but the day invariably arrives.

 Indeed, storing and finding assets was the primary focus of the earliest DAM systems—and is still a core function—but along the way DAM has evolved, matured and learned a few tricks. Let’s look at a few of the roles DAM has taken on along the way.

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