Imagine a line-up of creative, inspiring individuals with eclectic interests. Each person will go onstage to deliver a five-minute presentation—a mini TED talk—with slides on the subject of their choice. The Secrets of the Winning Handshake. Eating Animal Parts and Feminism. Seeing the Unseen. Delving into the World of Anime.
Now imagine the guy from junior high among them, the one who lived for weekend math Olympics: big hair, chunky glasses, utterly indifferent to girls or fashion. Now he’s an exuberant 20-something, practically diving onto the stage (too many cans of Red Bull?) and he’s announced the title of his presentation: Parasitic Wasps are Awesome!
WTF?
Like I said: WTF? He is psyched and passionate about this curious genre of wasps, like the one that inhabits a caterpillar, then makes it change colors and do weird situp tricks. Parasitic wasps are AWESOME! We watch crazy slides of wasps at their weirdest flash up on the screen. Hands down this is cooler than anything I’ve ever seen on Animal Planet. How about this wasp: It immobilizes a cockroach, drags it around by its antenna—like a dog on a leash!— and then colonizes its body. Gross, but AWESOME! This guy’s enthusiasm is viral, his audience is mesmerized. He can’t wait to tell us more, racing from one slide the next, punching the air and lighting up the screen with his mantra: Parasitic wasps are AWESOME!
Can’t Get Those Wasps Out of My Head
Parasitic wasps are AWESOME! stuck with me in the days that followed. I told friends about it. I Googled it. I watched it again on You Tube. Not so with the 13 other presentations that faded into a vague recollection of thinly veiled platforms for self-promotion. Then it hit me. To feed the growing appetite of social media, Parasitic Wasps Are AWESOME is a winning formula. It’s an original mix of unexpected, fascinating, and above all, absolutely genuine marketing content, bundled together with humor.
Sometimes It’s An Insect, Sometimes It’s Also a Marketing Content Moment
What’s the take away? With the accelerating demand for content marketing , there’s a lot of unexplored territory out there. Take your audience on an adventure and don’t take yourself too seriously. Make it fun, make them laugh, and make it compelling.
And never forget: Parasitic wasps are AWESOME!
Recent Comments