Boost! Collective Blog: Need some fuel for thought?
The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.
What content will you be consuming in your connected car?
In a world of short attention spans, the idea that you could have someone's attention for the 50 minutes they spend in their car each day is very appealing. So it’s easy to see why the concept of a connected car is very attractive to auto-manufacturers looking to...
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The rise of the Hollywood startup
There's something slightly unexpected brewing in Hollywood and it's not a hot new movie project. Innovation in Hollywood is driving a flood of entrepreneurial activity, making LA the fastest growing hub for start-ups in the US. Technology entrepreneurs and venture...
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Virtual reality: not just fun and games
By Steven Wise, Technology Writer Virtual reality (VR) has taken decades to make the leap from science fiction to consumer fact, but a convergence of factors suggest widespread adoption--for consumer and commercial applications—is growing near. For many, the term...
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So you want to start a company…do you have what it takes to be a leader?
Three heavyweights in the Seattle Startup community recently joined together for a fireside chat hosted by the Ladies of Startup Meetup group. The topic: attributes of a great leader. The speakers were Susie Lee, Founder and CEO, Siren; Susan Preston, General Partner...
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Content Marketing for Millennials: Let’s Start a Conversation
Marketing and branding for Millennials? It’s not business as usual. Millennials don’t want to be talked at. They want to engage, to be engaged, and they want rich, original content. Enough of the logos and branding, let’s embark on a conversation. And don’t forget to mine the gold of cross-generational collaboration.
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5 ideas to solve your biggest b2b content marketing challenges
Our friends at 9MileLabs hosted a fascinating talk on b2b content marketing last night. The speaker, Rich Stillman from Altus Alliance, did a great job demystifying the basics. First, let's be clear on the definition of this popular buzz-phrase. The Content...
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