Boost! Collective Blog: Need some fuel for thought?
The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.
Millennials: “I am what I buy”: Part 1
By Estelle Pin, Boost! Collective's Millennial-in-chief This is the first in a two-part series about the increasing trend of ethical consumerism in millennials. Part two will explore storytelling in ethical consumerism and who’s doing it well. Think about your 20s....
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Native advertising: Easing the growing pains for consumers and publishers
As readers remain clearly perplexed and suspicious of the blurring of the line between news and advertising, brands and publishers should take note. As native advertising evolves and blazes a path forward, it prompts other questions: Does this weigh in favour of those with big budgets only or can this scale for the smaller businesses?
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Dictators, dissidents and terrorists: The Daily Beast’s unique voice
By Janinne Brunyee “The lying started at 7:27 a.m. and did not stop until after dark. Even for Donald Trump, Monday, Aug. 1, was a banner day for bullshit.” So starts a recent article by Olivia Nuzzi, who covers politics for The Daily Beast. In today’s highly...
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Powering passionate storytelling at The Atavist Magazine
By Janinne Brunyee As the publishing industry continues to face the impact of the unstoppable digital transformation, one organization has found a formula for success that allows them to pursue their passion for long-form narrative content. Brooklyn-based Atavist is...
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SPOTLIGHT ON STORYTELLING: How four companies are pushing the limits
Perspectives from the 2016 Digital Publisher's Tour As the co-organizer of VDZ Akademie’s 2016 Digital Publisher’s Tour, together with Seattle-based innovation journalist, Ulrike Langer, we had the amazing opportunity to meet with a wide range of companies in the...
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Using design thinking to drive innovation
By Janinne Brunyee Why Design Thinking. Most media companies today understand and have started the process of transforming for the digital age. Gone are the old business models that delivered audiences and revenue for many generations. In their place there is still...
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