Boost! Collective Blog: Need some fuel for thought?
The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.
Immersive digital experiences: A dramatic departure from traditional marketing
It's a new world of marketing opportunity and Indigo Slate chairman Sandy Sharma provides a tour of new possibility By Jacqueline Koch, Boost! Partner When you think of virtual reality (VR), a video game such as Chronos likely comes to mind. Think augmented reality...
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No more clickbait, digital marketing pivots to relevance
By Jacqueline Koch There are hopeful signs that the web publishing industry is finally waking up to the perils of clickbait and bad online advertisements in general. A look at ad blocking figures alone reveals a sector that has been hitting the snooze alarm for too...
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Data-driven storytelling: Making sense of facts and figures
By Janinne Brunyee In today’s fast moving data-driven economy, being “scared of numbers” is becoming a major liability for both readers and writers. However, data also provides a great opportunity to uncover insights, discover connections and move knowledge forward....
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Native advertising takes to the airwaves
By Janinne Brunyee When two trends collide, interesting opportunities emerge. This is very much the case for the twin trends of podcasting and branded content, where the former is becoming a force to be reckoned with. Podcasting is becoming a force to be reckoned with...
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How PokemonGo is driving advertising traffic
By Estelle Pin Niantic’s release of PokémonGo, the new free-to-play app, which uses familiar cartoon characters from the 1990s, has been taking the world by storm. While the negative articles pile up bemoaning the cellphone generation’s continued obsession with their...
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Stories stick and there is science to prove it
By Christopher Ross It may be surprising to know that there is a powerful connection between the hormone oxytocin and the bread and butter work of the publishing industry – storytelling. While oxytocin was discovered nearly 70 years ago, it has only recently been...
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