Boost! Collective Blog: Need some fuel for thought?
The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.
Meet the Boost! Team: Janinne Brunyee
We sat down with Janinne recently on our blog to peel back the onion, get her take on marketing strategy and messaging, and find out what makes her tick. Here’s what we learned. Elizabeth: So, since our readers can't hear your accent, do you mind telling them where...
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Content Marketing: Parasitic Wasps Are Awesome (and what they mean for content development)
Imagine a line-up of creative, inspiring individuals with eclectic interests. Each person will go onstage to deliver a five-minute presentation—a mini TED talk—with slides on the subject of their choice. The Secrets of the Winning Handshake. Eating Animal Parts and...
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Marketing Fundamentals: Why Shoot the Messenger?
Coming up with one sentence that conveys the value that a product or service delivers to customers and how it is different from competitors can be very challenging. So challenging in fact, that many companies skip this step altogether. As someone who creates messaging...
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