by Jacqueline Koch | Jan 19, 2016 |
By Christopher Ross
Elementary schools are using state-of-the-art software to teach kids with creative, predictive learning platforms. Meanwhile, post-secondary educational institutions are so advanced in online learning, they are now even partnering with leading corporations to create Massive Open Online Courses (MOOC’s) that work for training and online education.
Online education is growing at a remarkable rate and represents new opportunities and challenges for educators, technologists and students alike. Many educators and innovators in the space are suggesting the industry is poised for tremendous change. At the opening keynote of EDUCAUSE 2014 in October, Harvard business professor Clayton Christensen suggested we are poised for massive disruption as a result of new offerings in online learning. But where will this disruption emerge? One thing is clear, there is no singular big idea that will prove to be the individual catalyst. Instead, it will likely be the sum of three key variables: current trends, challenges and having a deep understanding of the current student-consumer.
There are countless changes and advances being made in online education, the following portend five of the big drivers in the coming year.
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by Jacqueline Koch | Jan 14, 2016 |
By Steven Wise
There are many reasons why digital games are an ideal channel for advertising. They reach an audience that is more engaged and receptive than most other media channels, and they eliminate some of the issues that complicate other forms of digital advertising, like viewability and banner blindness. Advertisers who take the time to understand the power of game advertising, are likely to find they can be winners in this ad game.
PwC analysts forecast game advertising to be the fastest growing (but still smallest) segment of games revenue, growing from $2.84bn in 2014 to $4.75bn by 2019. Globally, the US, the UK, China, and Japan are the largest markets for game advertising, thanks to their advanced ad ecosystems and large potential audiences. There’s ample data to corroborate the effectiveness of the games channel. MediaBrix found social and mobile gaming videos have an average click-through rate (CTR) 30 times higher than those for standard banner ads.
Who’s playing now
Games both reflect and shape some of the major trends in Internet usage. As the Internet becomes increasingly central in facilitating social connections, more and more people want to play games with new or existing friends. Meanwhile, mobile phones make a great platform for gaming and have been a driving factor for drawing additional consumers to online games. In fact, eMarketer forecasts that by next year, 80 per cent of smartphone users will use the device to play games. These shifts are changing the business models for video games and changing the demographics of who’s a gamer.
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by Jacqueline Koch | Jan 6, 2016 |
Magazine Media 360’s October Brand Audience Report provides a revealing look at the trends that the magazine publishing industry is facing today.
Overall, the audience across all platforms – print, web, mobile and video – grew 4.4 per cent from 1.68bn in October 2014 to 1.75bn this October. Today, print and digital editions attract 53 per cent of readers, down from 60 per cent at the same time last year with the mobile audience growing strongly to 27 per cent, up from 19 per cent last October. The video audience grew modestly from 3 per cent to 4 per cent this October. While these numbers reflect the market in October, they are pretty indicative of the state of reader preferences throughout 2015 and there is every reason to believe, that next year, these trends will continue.
NYLON, the multi-platform media company and magazine which focuses on pop culture and fashion, led the Top 10 Total Brand Audience ranking for the third month in a row, growing 226 per cent vs October last year. In September, growth was 145 per cent and in August, 214 per cent.
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