Meet our team


Like Seattle, our team brings together diverse areas of strength. This how we make good on “The whole is greater than the sum of its parts.” Jacqueline brings a deep expertise from the NGO, PNW’s non-profit and global health and development community. Janinne has many years as an accomplished B2B marketer with some of the region’s leading tech players.

Coincidence, chance, serendipity—call it what you like—but ultimately it was the power of the story that brought us together. We shared a deep professional appreciation for the impact of smart storytelling. And it was integral to our work in our respective careers. Each of us has taken the art of storytelling in unique and interesting directions.

That is when we realized, that together, we possessed valuable expertise to share with for-profit and non-profits alike. We joined forces to form Boost! Collective, a story-driven marketing and communications firm focused on the power of the story to motivate audiences and achieve our client’s goals.

Janinne Brunyee

Janinne Brunyee


To be seen, to be heard and—most importantly—to make a lasting imprint. This is how Janinne defines success. She has diverse marketing expertise and consulting experience, from early stage innovators to established companies, and understands the opportunities and challenges of each.  Janinne’s deft at working across technologies and verticals, collaborating with companies large and small: Concur Technologies, RealNetworks, and Microsoft, alongside a variety of startups. Janinne believes that each client project deserves an “out of the cubicle approach.” So you’ll find her at her kitchen table, diligently solving marketing problems, developing high-impact strategies and writing compelling content with her muse Mollie, the labradoodle, by her side. She thrives on transforming a client concept into a market juggernaut. Janinne is convinced that fresh and distinctive marketing plans are inspired by quality, outdoor playtime. On weekends, you’ll find her cross country skiing or camping in the Cascades.


Janinne Brunyee
Jacqueline Koch

Jacqueline Koch


We now live in the realm of short attention span theater.  Jacqueline has communications expertise which helps clients find center stage. Understanding the human desire for connection, she is a firm believer in the power of storytelling. She draws on her expertise in journalism, writing and visual communications to effectively engage with broad audiences. Where many see an insatiable demand, Jacqueline sees opportunity in the growing public appetite for fresh, original and credible content. To feed the beast, she is resourceful in finding novel ways to message across platforms, media formats and communities. Jacqueline readily spots early opportunities and leverages them. She connects media, thought leaders and events to ignite larger discussions around a client’s ideas, product or issue. Delving into diverse assignments—from global health and disruptive innovation to energy and environmental security—Jacqueline has worked for a variety of national and international clients, such as American Red Cross, Fred Hutchinson Cancer Research Center and J/P Haitian Relief Organization.



Victoria Burwell

Victoria has more than 20 years of success leading companies through growth and change. She has created bestselling products for the Gallo Winery, designed critical market research for Microsoft, led acquisition work for Vodafone in Brazil, and helped brand, grow and sell an adaptive learning company, Headsprout. After four years as senior vice president of marketing for McGraw-Hill School Education in Columbus, Ohio, Victoria has returned to Seattle where she is the Chief Operating Office at Equinauts, a startup that helps retailers predict the future by identifying the key customer behaviors and business strategies that will lead to profitable growth.

Chris Knackstedt

Chris has served in senior executive positions in some of the nations top integrated health systems. Most recently, Chris was executive vice president, treasurer, and chief financial officer (CFO) for Group Health Cooperative in Seattle, WA. Group Health is an integrated healthcare system offering both medical care and insurance plans to more than 600,000 members and generating nearly $4 billion in revenue.

Christopher Ross

With more than 25+ years’ experience working with companies big and small Christopher helps them take ideas from ideation to delivery in operations and brand marketing. Christopher honed his passion for ideation and delivery at Starbucks where he spent 16 years helping build the brand from 87 stores to over 15,000 worldwide. Subsequently he has led marketing and operations for many businesses as VP, COO, CEO and President. Currently, Christopher is the VP of Real Estate and Site Development at The Riveter, an inspired collaborative workspace built by women, for women.


Let's work together to power your success story

Boost! Collective is a Seattle-based story-driven marketing and communications firm. We work collaboratively to discover, create and tell the powerful stories that drive authentic engagement.