STRATEGIC MESSAGING

What do you do and why is it important?

You need to clearly communicate to each of your key audiences. What’s your offer? Why it is important? And why it is different? Strategic messaging helps you say it loud and clear.

Messaging is nothing without a sense of differentiation, one that can endure.

MESSAGING AUDIT

We review your current messaging to identify if it aligns with the value you deliver today and how consistently it is applied.

VALUE PROPOSITION DISCOVERY

We partner with your team to uncover your differentiated value proposition via a workshop with your team, competitor research and stakeholder interviews for each audience.

MESSAGING FRAMEWORK

We leverage our Value Proposition Discovery output to craft an elevator pitch supported by value promises to act as the foundation for all content development.

INDUSTRY-SPECIFIC POSITIONING

We research and interview customers to identify the unique value your product delivers to each of your industry verticals and develop industry-specific messaging.

Learn more about our unique approach to developing messaging.

MESSAGE VALIDATION

We use quantitative methods to test and optimize messaging.

BRAND VOICE

We develop a purposeful, consistent expression of your brand—with language and style to engage and motivate.

PERSONA DEVELOPMENT

We develop detailed audience profiles to guide content creation and/or product development.

Let's work together to power your success story

Boost! Collective is a Seattle-based story-driven marketing and communications firm. We work collaboratively to discover, create and tell the powerful stories that drive authentic engagement.

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