Collective Storytelling is the process of creating an organization’s narrative, a consistent Storyline that increases employee and customer engagement and provides the context for strategic planning.
The Storyline ensures that everyone has a shared vision of the present and the future and are working together to reinvent, restructure or reposition the organization. By focusing on the “why” of strategic planning, the Storyline inspires employees, customers and partners to connect with the purpose of the organization and see themselves in the narrative.
Learn more – download the Collective Storytelling Datasheet
When there are different interpretations of what a company stands for, there is danger in generating contradiction and dissonance.
Why invest in Collective Storytelling?
Provide a single narrative to drive action
- Create a shared vision of the present and the future
- Provide a single unifying storyline to anchor actions across the organization
Provide a foundational anchor for strategic planning
- Provide continuity and context by focusing on the “why”
- Create a living reference point to measure decisions and actions against year over year
Increase employee and customer engagement
- Employees participate in reinventing, restructuring or repositioning
- Connect employees and customers to the purpose of the organization
“Stories are remembered up to 22 times more than facts alone.
When data and story are used together, audiences are moved both emotionally and intellectually.”
Jennifer Aaker, Professor of Marketing, Stanford University
How it works
Led by Boost! Collective, Collective Storytelling accelerates the otherwise daunting series of projects and tasks required to derive and build a comprehensive Storyline for your organization, moving from kick-off to completion in a period of usually ten weeks.
Collective Discovery
Situational evaluation drawing from internal and external interviews, as well as a competitive overview, business analysis and a review of existing marketing materials
Output: Business Briefing
- Comprehensive and richly crafted narrative
- Tells the story of the company to date
- Informs Collective Authoring
Collective Authoring
A facilitated offsite conversation among internal and external stakeholders to uncover the core truths and visions that bring the company’s future story to life
- Provides a ‘future’ memory for your organization
- Beautifully written and illustrated
Collective Integration
A steady and methodical planning approach that brings the Storyline to life as a tool for growth and engagement and integrates it into the activities of the organization
- Action plan to ensure the greatest ROI
- Roadmap to integrate and implement the Storyline into all aspects of the business
Who should consider Collective Storytelling?
Activating purpose is impossible without storytelling
John ColemanStartups
Organizations who are looking to launch or have recently launched and need a narrative Storyline to help attract investors/funders, engage and vet employees, and guide all planning and development activities.
Early Stage
Young organizations who need to take the next steps to build an enduring brand and craft a compelling Storyline to focus all communications and efforts for internal and external stakeholders, and the community they operate in.
Midlife
Established organizations who need to break through to reach the next level, to reenergize, retool or refocus. A compelling storyline can provide the narrative to inform and facilitate next-horizon planning, and multi-year strategic plans.
Established
Larger organizations who need to pivot or recognize they are at risk of falling behind or being overtaken by newcomers who are more focused or committed to innovation.
Let us help you tell your story
Boost! Collective is a Seattle-based strategic messaging and story-driven communications firm.
Contact us today.