Boost! Blog

Fuel For thought

Boost! Collective Marketing BlogBoost! Collective Blog: Need some fuel for thought?

The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.

The power of a personal story to ignite your investor pitch

The power of a personal story to ignite your investor pitch

By Janinne Brunyee While listening to the speakers pitching their startups at the first ever Seattle Female Founders Alliance Founders Showcase last week, I had an important realization: I was much more captivated by the pitches that were framed by the speaker’s...

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IN THEIR OWN WORDS

IN THEIR OWN WORDS

The story of how two women devised a grand plan to help level the playing field for women   We first met Amy Nelson and Kim Peltola at a workshop we hosted on messaging and storytelling at the end of last year. They told us about this crazy idea they had to start...

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Tell me story: I need to escape the news

Tell me story: I need to escape the news

By Christopher Ross Few people dispute the effectiveness of storytelling. Whether it’s an anecdote of how a story silenced a room filled with people, or how neuroscientists use MRI’s to demonstrate how our brains light up and react to stories. From Harvard Business...

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Why your Founder Story may be your biggest asset

Why your Founder Story may be your biggest asset

By Janinne Brunyee A new imperative At Boost! Collective, we believe it has never been more important for organizations – whether they’re startups, established firms or nonprofits – to forge close, personal and authentic connections with their key audiences. This...

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Hans Rosling: How not to be ignorant about the world

Hans Rosling: How not to be ignorant about the world

By Jacqueline Koch Hans Rosling, unlikely storyteller that gave data a soul and a mission Want to understand climate trends, ocean acidification, HIV and the global disease burden, economics or pandemics? Hardly a day goes by without a mention of big data and the...

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