Fuel For thought
The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.
By Janinne Brunyee While listening to the speakers pitching their startups at the first ever Seattle Female Founders Alliance Founders Showcase last week, I had an important realization: I was much more captivated by the pitches that were framed by the speaker’s...read more
The story of how two women devised a grand plan to help level the playing field for women We first met Amy Nelson and Kim Peltola at a workshop we hosted on messaging and storytelling at the end of last year. They told us about this crazy idea they had to start...read more
By Janinne Brunyee It may not be sexy, but messaging may be one of the most important foundational tasks your team will ever take on. This is true whether you’re launching a new company or a new product or service. Why? Because messaging allows you to communicate the...read more
By Christopher Ross Few people dispute the effectiveness of storytelling. Whether it’s an anecdote of how a story silenced a room filled with people, or how neuroscientists use MRI’s to demonstrate how our brains light up and react to stories. From Harvard Business...read more
By Janinne Brunyee A new imperative At Boost! Collective, we believe it has never been more important for organizations – whether they’re startups, established firms or nonprofits – to forge close, personal and authentic connections with their key audiences. This...read more
By Jacqueline Koch Hans Rosling, unlikely storyteller that gave data a soul and a mission Want to understand climate trends, ocean acidification, HIV and the global disease burden, economics or pandemics? Hardly a day goes by without a mention of big data and the...read more